New York Subway Ad Campaign Sees Sunshine In Seattle
from ICNA Website
Seattle, WA, August 24, 2008 – The Seattle Chapter of Islamic Circle of North America (ICNA) and its 877-WHY-ISLAM project are sponsoring ads to appear on the city’s metro transit buses around the month of Ramadan this year. During this month, Muslims from around the world fast and it usually leads to a high level of interest. Exterior ads are scheduled to appear on six metro buses and interior ones on 25 buses. About a thousand of these advertisements will also appear in New York City subway cars during the month of Ramadan. The mission of this project is to encourage people to search for unbiased information on Islam and to promote understanding and dialogue between people of different faiths.
The ad design portrays a question (e.g. Islam?) in a visual format. Interested bystanders on the streets or passengers inside the buses can then visit www.whyislam.org or call 1-877-WHY-ISLAM to receive answers to any of their questions. The ad(s) can also be viewed at http://www.youdeservetoknow.org in high resolution.
Due to the presence of much negativity and Islamophobia, the general public has the daunting task of sifting through uninformed and biased sources before they can find reliable outlets. We are providing an opportunity to anyone who has questions to have them answered by informed Muslims.
Naeem Baig, Secretary General of ICNA said, "If someone has strong sentiments about Islam then they must have questions about the faith as well, and it’s all the more reason for them to obtain more information."
Islam, the religion of approximately 7 million Americans, promotes peace, prayer, humility as well as social, communal and family values. However, despite the many similarities and values shared with other faiths, such as Christianity and Judaism, Islam remains the most misunderstood religion in America. Ignorance is recognized as a major source for the hatred and violence that exists in today's world. By eliminating ignorance, we can help create a more peaceful and tolerant environment where we can understand and appreciate each others' faith. During Ramadan, when over 1 billion Muslims fast worldwide, many questions may arise about Islam and the subway ads are a way to direct people to obtaining basic information.
About Islamic Circle of North America (ICNA)
Islamic Circle of North America (ICNA) is one of the largest, non-profit, independent, grass roots organizations of Muslim Americans which focuses on Education, Outreach, Social Services and Youth programming. It is dedicated to the dissemination of correct information on Islam and Muslims through its WhyIslam project which can be found at http://www.WhyIslam.org.
Original article here